Yayoi, well-being for all

Centuries of Japanese botanical wisdom elevate every self-care ritual.

The first letter of the brand, “y”, evokes the image of the kimono, the traditional Japanese garment. This letter is meant to represent the look and feel of the Japanese woman of the new era, who is elegant, sophisticated, and stands with dignity.

The term “yayoi” refers to the Yayoi period. It was a period in Japan of rich historical cultural exchange with other countries, and in many ways evokes parallels with our present age of dynamic cultural fusion and creativity.
Symbolizing the Japanese imperial family for centuries, purple was chosen as the color to represent the yayoi brand.

About the Products

We have carefully selected natural ingredients that have been popular in Japan for a long time, such as shiso, yuzu, green tea, sesame, black beans and rice bran. Our mission is to create products that are gentle and easy to use, for a total body care experience that could only be found in Japan – until now.

We offer the finest products crafted from carefully selected Japanese ingredients, with a traditional Japanese scents.