Lavoie’s Japanese brand “yayoi” makes its U.S. debut as an official sponsor of New York Fashion Week, which was held from September 6, 2024

September 18th, 2024


After the Paris Fashion Week in March 2023, Lavoie’s yayoi products participated as a sponsor in the New York Fashion Week, one of the four major collections in the world.


“yayoi” products were used as skin care for models. They were very well received by many makeup artists.

